The latest article on  ‘Marketing Land’ is titled “Shopping.com Rebrands As eBay Commerce Network: What It Means”.

Ginny Marvin says, “Shopping.com, is rebranding as the eBay Commerce Network. The move marks the site’s transformation from shopping comparison engine to e-commerce advertising platform, where scale is the goal.

In an email notice to current Shopping.com merchants eBay VP, Gautam Thakar wrote, “This new name more accurately reflects who we are today. As an eBay company for the past 8 years, we have evolved from our legacy as a comparison shopping site into a robust commerce network. Our strategy and investments are focused on enhancing and scaling this network.”

Merchants advertising on the eBay Commerce Network (ECN) can make their product listings available to hundred of sites within the network with one feed”.

Shopping.com Rebrands As eBay Commerce Network: What It Means

Marketing Land

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