‘Being Human: The Best B2B Marketing Strategy’ – ‘Business 2 Community’ Article

Christabelle Tani says, “As online marketing grows up, buyers are smarter than ever before about how they’re being marketed to – meaning they’re much less receptive to marketing messages. This presents a challenge for B2B marketers: how can we gain their attention, trust and respect with limited marketing dollars and a sea of competition?

To be effective, B2B marketers musn’t forget the human side of marketing. Buyers are real people, not a segment”.