‘7 Ways to Use Facebook to Display Brand Personality’ – ‘Business 2 Community’ Article

Christabelle Tani says, “If you’re using Facebook to heavily advertise your products using corporate-speak, the approach probably isn’t doing your brand any favors. Not only will boring, text-based content fail to help you differentiate from competitors, it’s likely going to damage your engagement. Simply Measured has found that brands that share videos and photos typically see a 65% increase in likes, comments and shares. As companies figure out how to use Facebook for business, it’s increasingly clear that it’s not the right place or time for a hard sell. Start having fun, and use visual content to put your brand personality on full display”.