‘Marketing Optimization: The 3 phases of evidence-based marketing’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Marketing Optimization: The 3 phases of evidence-based marketing”.

Daniel Burstein says, “When you look at some of the emerging topics in marketing – analytics, metrics, A/B testing, conversion optimization and the like – there seems to be a growing interest among marketers in what I like to call … evidence-based marketing”.

Marketing Optimization: The 3 phases of evidence-based marketing

MarketingExperiments Blog