The latest article on ‘MarketingProfs’ is titled “Omnichannel Loyalty: The New Customer Connection [Infographic]”.

Verónica Maria Jarski says, “Omnichannel loyalty (OCL) is “an enterprise-level initiative to drive, track, measure, and reward incremental behavior throughout the enterprise and customer experience,” according to a Kobie Marketing infographic on OCL.

With OCL, companies engage customers with personalized messages at each touchpoint across various channels. The businesses also offer rewards for customers’ loyalty, which often results in lifelong brand loyalty“.

Omnichannel Loyalty: The New Customer Connection [Infographic]

MarketingProfs

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