‘Google Closing Social Login Gap With Facebook’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Google Closing Social Login Gap With Facebook”.
Matt McGee says, “Facebook has been the dominant source of social logins, but Google is closing the gap and now accounts for more than one-third of all social logins. That’s according to the latest quarterly report from Janrain.
After a couple years of consecutive gains, Facebook’s share of social logins has dropped for two straight quarters now. In Q1 2013, Janrain estimates that Facebook accounted for 46 percent of social logins — down from a high of 54 percent in Q3 last year”.
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