The latest article on ‘MarketingProfs’ is titled “Mobile Innovation (Part 2): Innovating Brand Engagement Through Mobile”.

Christina “CK” Kerley says, “Part 1 of this series covered how a constantly connected mobile planet is fueling unprecedented shifts in behavior and facilitating a massive set of marketing opportunities.

For today’s marketers, the most stunning implication is the incredible innovation moment that mobile affords them across the entire marketing ecosystem. That complex system spans the ways that audiences engage with brands; the channels through which brands are sold; the portfolio of products developed to capture customers; the set of experiences that comprise the customer journey; and the levels of overall value that differentiates brands“.

Mobile Innovation (Part 2): Innovating Brand Engagement Through Mobile

MarketingProfs

Sharing is caring