MarketingSherpa has released a case study titled “Social Media Marketing: Travel company uses Facebook as a tool for generating testimonials”.

Courtney Eckerle says, “Costa Rican Vacations was slow to adopt Facebook for its older, niche audience, but once the team found a way to take advantage of the platform, the network soon became integrated across its marketing strategy.

See how the company used Facebook to improve communication with customers via a testimonials tab, and was able to acquire more than 200 testimonials, which are now a welcome addition to its website and itineraries for prospective customers”.

Social Media Marketing: Travel company uses Facebook as a tool for generating testimonials

MarketingSherpa

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