‘Experience Design Will Rule In The Post-PC Era’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Experience Design Will Rule In The Post-PC Era”.
Tony Costa says, “The last few days have been quite rough on PC-era titans Microsoft and HP. While my colleague Ted Schadler is correct in saying we’re in a multi-device, “right tool for the job” era, the unfortunate truth for PC makers is that, for many consumers, the right tool for the job just so happens to be the mobile devices they carry with them, not the PC sitting in their bedroom or home office or wherever people keep them these days. In fact, 77% of mobile searches take place in the home or at work where a PC is readily available. Whether you call it lazy or convenient, the simple fact is smartphones and tablets are quickly becoming the go-to computing devices for consumers”.
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