The ‘MarketingExperiments’ team has posted a video on “Landing Page Optimization: Tips when making a radical redesign decision”.

David Kirkpatrick says, “Ramping up for the fast approaching MarketingSherpa and MarketingExperiments Optimization Summit 2013, this blog post features a video excerpt from one of last year’s presentations.

Watch Steve Parker, Vice President, Direct Marketing Division, firstSTREET, explain how radically redesigning a landing page led to a 500% increase in sales”.

Landing Page Optimization: Tips when making a radical redesign decision

MarketingExperiments Blog