‘SEO: A Reality Check for Your Business’ – ‘Business 2 Community’ Article

J.C. Kendall says, “We seem to have reached a point of frustration and in a few cases near-panic with respect to SEO, with an increasingly fanatical focus on SERP (Search Engine Results Pages) rankings. New terms like Authorship, Quality Content, and Semantics are causing some to want to throw their hands up in the air in futility, assuming that SEO is becoming too unapproachable for the masses”.