‘How To Select Pay-per-click Keywords’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “How To Select Pay-per-click Keywords”.
Melissa Mackey says, “Keywords are the cornerstone of pay-per-click advertising. Success in PPC depends on choosing the right keywords that will trigger your ads. While many factors other than keyword selection impact PPC results, choosing the wrong keywords will surely doom a campaign.
This isn’t a post on keyword research. Countless articles have been written on how to perform keyword research, including “PPC Basics: Part 2. Keyword Research,” my previous article. Instead, this post will teach you how to select the right PPC keywords and give yourself the best chance for success”.
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