The latest article on ‘The Forrester Blog’ is titled “It’s A Marathon, Not A Sprint: Making The Switch To Customer-Driven Marketing”.

Corinne Munchbach says, “Today is just tax day to most of the US, but here in Boston, it’s much more likely to be referred to as marathon Monday. Indeed, thousands of runners and wheelchair athletes are currently moving toward the finish line in the 117th running of one of the world’s most famous and popular races: the Boston Marathon. For some, the goal is just to finish, while others are out to set personal records. And all have been training with a regimented, well-planned routine for months in anticipation of the big day. Marketers should take a page out of the marathoner’s playbook when it comes to making the switch to the customer life cycle, a customer-driven marketing approach that will help your organization succeed in the age of the customer“.

It’s A Marathon, Not A Sprint: Making The Switch To Customer-Driven Marketing

The Forrester Blog

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