‘Nine Critical Elements of a Confirmation Page’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Nine Critical Elements of a Confirmation Page”.
Joe Schnaufer says, “We’ve all experienced it – after purchasing a product online we find ourselves unceremoniously dumped on a mostly empty page, perhaps with the sentence “Thank you for order.” Companies spend millions of dollars to drive traffic to their web stores, converting a small, highly engaged fraction of that traffic, only to drop the ball with a useless confirmation page. This page is not only your last chance to talk to your customers on their way out the door, but by providing them with certain key resources and crucial pieces of info, you can prevent the problems that cause customers to contact support teams in the first place, thereby reducing contact rates and increasing customer satisfaction”.
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