‘Rethinking Email Deliverability’ – ShoeMoney Blog
Jeremy Schoemaker’s latest blog post is titled “Rethinking Email Deliverability”.
Schoemaker says, “Last thursday in Omaha Nebraska I spoke at the Intersect conference on Email Marketing and Conversion. There was a lot business owners in the audience that were doing some form of email marketing.
Email marketing is great but what if all the hard work you have done goes to spam?
Now you can get a Return Path Score or rely on the “score” that your entry level provider you are using but most of them just use publicly available api’s… and of course these are the same tools that spammers use”.
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