‘Social Media Becomes Less Important to Teens’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than Online”.
Vahe Habeshian says, “Today’s teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite social networks is decreasing in importance for them, according to the 23rd semi-annual Taking Stock With Teens survey from Piper Jaffray.
The study also indicates improving discretionary spending across various categories: “Our Spring 2012 survey results provide confirmation that we are in the early stages of a clearly defined discretionary spending cycle,” said Jeff Klinefelter, director of research and senior research analyst at Piper Jaffray“.
Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than Online
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