Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “5 Steps Required to Building a Best Practice Digital Analytics Function″.

Baer says, “The communications landscape has forever changed with the explosion of social and digital media. That explosion has meant that few communications plans are being developed without this sort of media factored into the program. We will save any editorial commentary on whether that change is good, and instead focus on the fact that these technologies”.

5 Steps Required to Building a Best Practice Digital Analytics Function

Jay Baer’s ‘Convince & Convert’ Blog

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