The latest article on  ‘Marketing Land’ is titled “Conducting Content: From Dissonance to Harmony”.

Rebecca Lieb says, “With today’s pressing content demands, every organization with a website, blog and marketing communication documents needs a content marketing strategy. Below are a few questions to consider when developing your own strategy.

  • Do you know everyone in your organization who creates and/or publishes content?
  • Where are your organization’s creative assets stored and managed? (“My Inbox” and/or “My Desktop” are not correct answers.)
  • Do you have an editorial calendar?
  • Do you have content specific metrics?
  • Do you have a channel strategy?”.

Conducting Content: From Dissonance to Harmony

Marketing Land

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