MarketingSherpa has released a case study titled “Email Marketing: CNET increases engagement by cutting nearly half of newsletter portfolio”.

Courtney Eckerle says, “Newsletters are an outlet to provide information to consumers, but at a certain point, newsletters can stop informing and begin to overwhelm subscribers.

In this case study, read how CNET came to recognize the issue, the steps it took to cut down the editorial portfolio from 30 to 16 newsletters, and the criteria it used. Plus, learn how the team communicated the changes to all stakeholders — from management to subscribers”.

Email Marketing: CNET increases engagement by cutting nearly half of newsletter portfolio

MarketingSherpa

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