‘Study Shows Producing Enough Content is Marketers Biggest Challenge’ – ‘Business 2 Community’ Article

Dechay Watts says, “According to a new CMI research report, the 2013 B2B Content Marketing Benchmarks, Budgets and Trends, the biggest challenge for marketers this year has been producing enough content, with 64 percent overall listing that as a challenge, and 29 percent saying it’s their biggest challenge of all.  In the past, producing engaging content was the top challenge.  We hope this doesn’t mean marketers are spinning their wheels churning out blogs, articles, infographics, videos, and social media posts just to jump on the content marketing bandwagon.  It’s important to remember why you’re choosing content marketing to achieve organizational goals in the first place”.