The latest article on ‘MarketingProfs’ is titled “B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets Longer”.

Vahe Habeshian says, “US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, according to the results of a survey developed and fielded by Crain’s BtoB magazine and business audience marketing company Bizo.

Moreover, the sales cycle has lengthened for the plurality of B2B companies (43%), increasing pressure on Marketing to boost brand awareness to help deliver leads and effectively nurture them through a prolonged buying process, the study found“.

B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets Longer

MarketingProfs

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