‘Email Marketing: Use website content to increase list size’ – ‘MarketingExperiments’ Video
The ‘MarketingExperiments’ team has posted a video on “Email Marketing: Use website content to increase list size”.
Brad Bortone says, “Optimization Summit 2013, held May 20-23 in Boston, is just weeks away. To help get you in the proper mindset for four days of hands-on learning and expert-led presentations, we’re continuing our series of video shorts highlighting the most memorable sessions from last year’s event.
As MECLABS’ Managing Director Flint McGlaughlin said at Optimization Summit 2012, “Best practices on the Internet are typically pooled ignorance.”
In the following video excerpt, Nathaniel Ward, Manager of Online Programs, The Heritage Foundation, and Tim Kachuriak, SVP, Innovation & Optimization, Pursuant, talk about how the conservative think tank tested and optimized its landing page by looking beyond established best practices and experimenting with new ways to use the website to build a quality email list”.
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