‘Seven Essential Skills for the Content Strategist’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Seven Essential Skills for the Content Strategist”.
Jason Hirthler says, “The word “content” is about as necessarily vague as the word “change” is in political circles. It has become a portmanteau, a kind of verbal suitcase into which people pack whatever meaning they like.
That may be a necessary evil of the marketing trade, since the discipline of content strategy is hard to define in a brief but holistic way.
It touches so many other skill sets, and straddles the line between departments so regularly, that one can be forgiven for a relativist approach to the discipline“.
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