‘Three reasons why publishers hate living in a post-Penguin, post-Panda world’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Three reasons why publishers hate living in a post-Penguin, post-Panda world”.

Chris Lake says, “It sometimes sucks, being a publisher in a post-Penguin, post-Panda world. It’s great that Google is cleaning up webspam, but it’s not so great to be on the receiving end of stupid demands from people who give the SEO industry a bad name.

What am I talking about? Dubious links, that’s what. Or should I say dubious links on a supposedly authority website (ours), that have been flagged up by dubious SEO tools. Emails with ‘please remove this link’ make our hearts sink.

What else? Dubious expectations. Why is it that publishers like Econsultancy are expected to clean up the mess? This is the last thing I want us to be doing. “It will be good for both of us,” they say, with various degrees of menace. No it won’t. It’s a cost to our business, and to the publishing industry more broadly”.

Three reasons why publishers hate living in a post-Penguin, post-Panda world