‘5 Reasons to Fit Webinars into Your Content Marketing Strategy’ – ‘Business 2 Community’ Article

Christine Leas says, “Webinars are fabulous affairs, indeed.

They’re convenient, inexpensive, educational, social…and they’re one of the most popular ways for B2B marketers to reach new customers and build enduring relationships with existing ones. According to a recent study by the Content Marketing Institute, 59% of B2B marketers are using webinars (up from 46% last year) and 61% believe that webinars are an effective content marketing tactic.

And that 61% are absolutely correct. But why are they so beneficial and what do they accomplish?”.