The latest article on ‘MarketingProfs’ is titled “B2B Event-Driven Marketing: Triggers Your Analytics Shouldn’t Miss”.

Vince Stuntebeck and Trevor Jones say, “The retail industry has recognized that although consumers tend to be very loyal to their brands and their stores, critical events in the lives of their customers can shift those loyalties.

Event-driven marketing mines transactional data for signs that customers are, for example, buying a home, getting married or having a baby. Campaigns are then sprung into action to retain and upsell customers at those critical times“.

B2B Event-Driven Marketing: Triggers Your Analytics Shouldn’t Miss

MarketingProfs

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