‘Paid Search Marketing: 3 optimization ideas to test in your next PPC campaign’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Paid Search Marketing: 3 optimization ideas to test in your next PPC campaign”.

John Tackett says, “On a recent Web clinic, Brian Smith, Marketing Analyst, FCH, submitted a PPC ad and landing page for live optimization.

Unfortunately, we do not have time to optimize every submission live on Web clinics, and did not get to this submission.

So, in today’s MarketingExperiments blog post, we’ll offer Brian some optimization suggestions from a peer review session with the MECLABS research team. Our goal is to provide some optimization suggestions from a real-world example you can use to aid your PPC ad and landing page optimization efforts”.

Paid Search Marketing: 3 optimization ideas to test in your next PPC campaign