The latest article on  ‘Marketing Land’ is titled “Tumblr Launches In-Stream Mobile Ads Today, Ahead Of Desktop”.

Ginny Marvin says, “Tumblr launched mobile ads today with high-profile advertisers including GE, Warner Bros and ABC. The ads appear within users’ content streams within Tumblr iOS and Android apps.

This is the first in-stream ad try for Tumblr since the site launched in 2007. Up to now, sponsored ads have appeared in  Tumblr Radar — the area in the right rail of users’ dashboards on desktops — and in the Spotlight area on category pages. The Tumblr staff post announced that after running sponsored Radar posts for nearly a year, “today we’re bringing these posts over to our mobile apps””.

Tumblr Launches In-Stream Mobile Ads Today, Ahead Of Desktop

Marketing Land

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