‘Twitter Strikes Major Ad Deal With Agency Worth “Hundreds Of Millions”’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Twitter Strikes Major Ad Deal With Agency Worth “Hundreds Of Millions””.

Greg Sterling says, “The Financial Times (FT) is reporting that Twitter has struck a major deal with agency Starcom MediaVest Group (SMG), which is part of agency holding company Publicis. The deal, according to FT, is worth “hundreds of millions of dollars over a multiyear period.”

SMG clients include major brands such as Burger King, Comcast-NBCU, Honda, P&G, Coke, Microsoft and many others. The deal is being characterized as a “partnership.” Years ago Publicis announced something similar with Google“.

Twitter Strikes Major Ad Deal With Agency Worth “Hundreds Of Millions”