‘US Social Ad Revenues to Reach $11B in 2017’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “US Social Ad Revenues to Reach $11B in 2017”.
Vahe Habeshian says, “US social advertising revenues will grow from $4.7 billion in 2012 to $11.0 billion in 2017—a compound annual growth rate (CAGR) of 18.6%—while locally targeted social ad revenues are projected to grow at a 26.4% CAGR, from $1.12 billion in 2012 to $3.62 billion in 2017, according to a forecast by BIA/Kelsey, which advises companies in the local media industry.
BIA/Kelsey expects social advertising’s local penetration to steadily increase as social networks continually improve the ease of onboarding, local targeting, and campaign management both for brands and for small-to-midsize businesses“.
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