‘You Asked, Forrester Answered: Questions About Customer Experience Design’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “You Asked, Forrester Answered: Questions About Customer Experience Design”.

Kerry Bodine says, “Of the six disciplines in Forrester’s customer experience maturity model, design is probably the least understood. It’s is not taught in most business schools (although this is starting to change at institutions like Stanford and the University of Toronto). It’s also not widely practiced in most companies outside of specialized groups that focus on digital touchpoints. And so it remains a mystery to most business people. That’s a shame, because design is an incredibly valuable business tool — and it’s accessible to just about anyone in any organization.

That’s why I wanted to take time this week to answer some of the questions that I’m frequently asked about customer experience design. In fact, all of the following are exact questions that I’ve received from Forrester clients over the past year”.

You Asked, Forrester Answered: Questions About Customer Experience Design