‘3 Twitter Hashtag Campaigns That Were Smashing, Unequivocal Successes’ – ‘Business 2 Community’ Article

Anna Washenko says, “Hashtags have become an integral element of any company’s participation on Twitter. In fact, they’ve even started to appear offline on billboards and television commercials. They’ve been around long enough that most brands are learning how to avoid rookie mistakes and to incorporate them regularly into their tweets.

But how do you take a hashtag from a word or phrase trailing a pound sign to a social success story? These three campaigns were hits for generating conversation, engaging followers, and raising awareness. Here’s why they worked so well”.