‘So, You Thought Site Retargeting Was Personalized?’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “So, You Thought Site Retargeting Was Personalized?”.
James Moore says, “Marketing technologies and strategies are like a runaway train these days — if you blink, you’ll probably miss the latest techniques; and, if you don’t hold on for dear life, they will pass you by entirely.
The good news? It doesn’t have to be this hard. An evolving market has far more benefits than disadvantages, if only you know how to wrangle them. Personalization is just one example of this, especially within site retargeting”.
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