MarketingSherpa has released a case study titled “Social Email Integration: Sony Electronics nets 3,000 clickthroughs from email to “pin” on Pinterest”.

Courtney Eckerle says, “Email and social media both have an important part to play in the conversation between company and consumer, and should be strategically, operationally and tactically aligned.

In this case study, read how Sony Electronics integrated Pinterest into its product sends. The resulting campaign from this integration won Gold in the Best Email Innovation category in MarketingSherpa’s Email Marketing Awards 2013”.

Social Email Integration: Sony Electronics nets 3,000 clickthroughs from email to “pin” on Pinterest

MarketingSherpa

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