‘The Mindset that Makes Online Marketing Work’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “The Mindset that Makes Online Marketing Work”.
Ginny Marvin says, “When I started publishing online back in 1998, I didn’t have a shred of traditional marketing experience.
It may sound counter-intuitive, but that ended up giving me a huge advantage.
The first marketing book I read was Seth Godin’s Permission Marketing in 1999, which sparked my “aha” moment regarding how the Internet worked from a marketing standpoint. Godin made it clear that the Internet was a direct-response environment that required an evolved form of direct marketing”.
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