The latest article on ‘MarketingProfs’ is titled “Stop Saying ‘Awesome’: Five Best-Practices for Americans Marketing to Europe”.

Bob Boehnlein says, “Globalization brings exciting opportunities and enormous challenges for all parts of a business, but nowhere is that more apparent than in the marketing department.

On the one hand, digital channels have opened up global markets in new and exciting ways; on the other, appealing to a worldwide audience adds a layer of complexity to marketing campaigns. Today’s consumers continue to demand messaging that’s more individualized, compelling, and real-time than ever before, and that’s as true overseas as it is in the States“.

Stop Saying ‘Awesome’: Five Best-Practices for Americans Marketing to Europe

MarketingProfs

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