‘Five Steps to Improve Your Marketing to Generation-Y’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Five Steps to Improve Your Marketing to Generation-Y”.
Joeri Van den Bergh says, “Our world is changing rapidly. Technology is developing faster than ever. Information is shared and made available everywhere.
Generation-Y is the first generation that grew up with the Internet, and these Millennials are used to having everything at their fingertips. They are pragmatic, connected, bold, and eclectic. Marketing, therefore, will never be the same again. Merely pushing advertising doesn’t work anymore. One-way communication simply doesn’t do the trick“.
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