MarketingSherpa has released a case study titled “Testing and Optimization: SAP’s Test Lab increased digital leads 27%, led to 20% budget savings”.

David Kirkpatrick says, “Formalizing a testing and optimization program and really taking command of data analytics can be a powerful marketing asset. Four years in the making, this case study on SAP’s Test Lab is so extensive, we broke it down into two parts.

This week covers the founding of the program, the overarching strategy behind the Test Lab and aspects of its operational process. Next week, we’ll dig deeper into some of the challenges the team at SAP faced with the Test Lab, and how this initiative led to “definitive insights” for SAP’s marketing”.

Testing and Optimization: SAP’s Test Lab increased digital leads 27%, led to 20% budget savings

MarketingSherpa

Sharing is caring