‘The Role of Social Media in Niche Marketing’ – ‘Business 2 Community’ Article

 The Wishpond Blog team says, “What is Niche Marketing?

What do golf clubs, Japanese animation, and tattoo parlors have in common?

These items are not being advertised towards the general population, but for a small subset of customers who are deeply interested in a certain product category. They are all niche products.

The idea behind niche marketing is the long-tail rule. Simply put, niche markets have high potential for businesses because there is much less competition than a mainstream product. More often than not, niche consumers can be more loyal to your brand and your products”.