‘3 New Ways To Measure Email Campaign Effectiveness’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “3 New Ways To Measure Email Campaign Effectiveness”.
Tom Sather says, “Almost 70% of all messages in people’s inboxes are non-personal, meaning they are marketing offers, social updates, receipts and more. This is both good news and bad news for marketers.
The good news is the inbox is now more of a marketing channel than ever before. The bad news is there is more competition, and marketers need to work extra hard to stand out.
Luckily, measuring email campaign performance is moving beyond opens and clicks. New measurements are available that can tell you not only how your campaigns are faring but also what’s working for your competitors”.
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