The latest post on ‘ReadWrite’ is titled “Forget Searching For Content – Content Is About To Start Searching For You”.

Brian Proffitt says, “The world of search is about to be flipped completely on its head. As part of that sea change, today’s reactive Web-based searches are about to give way to proactive, geo-fenced answers that will pop up before you even frame the question.

In many cases, you won’t be searching for content – content will be searching for you.

Putting The New Search In Context

Search, to date, has mostly worked something like this: You type a word or phrase into a search bar in a browser or mobile app and a search engine with a funny name returns a list of Web pages it deems related to your query”.

Forget Searching For Content – Content Is About To Start Searching For You

ReadWrite

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