‘New FTC Disclosure Guidelines For Social and Digital Advertisers’ – ShoeMoney Blog

Jeremy Schoemaker’s latest blog post is titled “New FTC Disclosure Guidelines For Social and Digital Advertisers”.

Schoemaker says, “Last month, the Federal Trade Commission (FTC) finally gave the digital advertising world what it’s been waiting for and badly needed for years: “Dot-com Disclosures: How to Make Effective Disclosures in Digital Advertising,” to replace the sorely outdated guidelines from 2000. The revised guidelines make clear that FTC truth-in-advertising principles apply to any medium, platform or device – no matter how new or small – and attempt to offer practical advice for complying with FTC disclosure requirements in online, social media and mobile advertising.

Two bedrock FTC advertising axioms underlay the new guidelines: 1) disclosure is required where necessary to prevent an ad from being deceptive or unfair; and 2) where disclosure is necessary, it must be “clear and conspicuous.” The updated guidance makes abundantly “clear and conspicuous” that these requirements apply without exception to any device”.

New FTC Disclosure Guidelines For Social and Digital Advertisers

ShoeMoney Blog