‘Unifying Facebook Page Content & Ad Copy’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Unifying Facebook Page Content & Ad Copy”.
Ginny Marvin says, “In my last column, I discussed strategies for testing content on your Facebook page. I also talked about how important it is, even when testing, to retain the character of your brand in all your content. Your Facebook page should have an identity to it, and you should strive to hold that identity constant.
Part of holding this identity constant is making sure that your advertising is aligned with your Page content. That means keeping the style and character of your ads consistent with the status updates, photos and videos you’re posting on your Page. This principle is not just limited to Facebook, either — what you post on Twitter, share in print or on television, and promote on other digital channels, should all work in concert to benefit your brand”.
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