‘5 Tips for Integrating Social Media Into Your Next Business Event’ – ‘Business 2 Community’ Article

The YEC team says, “I remember my first exposure to the world of event marketing. I was interning at a record label in New York in 2001 and I was tasked to comb the Harlem neighborhood surrounding the then-hot restaurant/lounge Jimmy’s Uptown with promotional flyers. There was a young R&B singer by the name of John Stephens (better known as John Legend) set to perform that night, and label management wanted to make sure everyone coming to the show knew about a new priority album that was set to drop the following week”.