‘Online Video: 39B Watched, Ad Views Surpass 13B for First Time’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Online Video: 39B Watched, Ad Views Surpass 13B for First Time”.
MarketingProfs team says, “Some 182.5 million Americans watched 39.3 billion online content videos in March 2013, and the number of video ad views reached an all-time high of 13.2 billion, according to comScore Video Metrix data released this week.
Among the notable findings: 84.5% of the US Internet audience viewed online video; the duration of the average online content video was 5.6 minutes, while average online video ad duration was 0.4 minutes; and video ads accounted for 25.1% of all videos viewed and 2.2% of all minutes spent viewing video online“.
Online Video: 39B Watched, Ad Views Surpass 13B for First Time
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