‘Enterprise Social, It’s Time To…’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Enterprise Social, It’s Time To…”.
Rob Koplowitz says, “My father was never one to use profanity, with one exception. In those instances when I was taking just too long to make a decision or show progress, he’d say, “Rob, it’s time to … or get off the pot!”. We’re pretty much at that point with Enterprise Social.
In 2012 Forrester embarked on an extensive research project to determine the business value of collaboration and enterprise social initiatives. The backdrop was straight forward; overall adoption was not at the levels projected by the organizations that had made the investment. Just about half had made the investment in some form and just about half were waiting for more evidence of true business value”.
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