The latest article on  ‘Marketing Land’ is titled “Google Viewability Metrics Prove Viewable Ads Are 21 More Times Likely To Be Clicked”.

Amy Gesenhues says, “With today’s announcement of their viewability measurement tool, Active View, receiving accreditation from the Media Rating Council, Google released new data highlighting CTRs of display ads based on viewability metrics. According to their findings, users are up to 21 times more likely to click on a viewable ad.

The viewability metric measures the percentage of an ad that is viewable on screen and the length of time the ad is displayed. To meet the IAB‘s standard for viewable impressions, at least, 50 percent of the ad must be viewable on screen for one second or longer”.

Google Viewability Metrics Prove Viewable Ads Are 21 More Times Likely To Be Clicked

Marketing Land

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