‘How do Your Email Metrics Compare?’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “How do Your Email Metrics Compare?”.
Pete Prestipino says, “The reason that email marketing has remained a mainstay in the digital promotion toolbox is that, besides it working really well for almost every size enterprise, it is incredibly measureable. And when you can measure it, you can manage it (and monetize it, too).
When marketers have an opportunity to measure something (anything) they are going to compare their performance to that of the competition. So how do your email campaigns compare?”.
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