The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Simple color change increases conversion 10%”.

John Tackett says, “When it comes to how color design affects a site’s performance, simple changes can produce a significant lift.

So, in today’s MarketingExperiments blog post, we’re going to look at how the MECLABS research team used a background color test on a landing page to increase account sign-ups 10%.

Background: A large sports entertainment provider seeking to increase conversion on its main landing page

Goal: To increase premium account sign-ups”.

Landing Page Optimization: Simple color change increases conversion 10%

MarketingExperiments Blog

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