The latest article on Business Insider is titled “Marissa Mayer Explains Yahoo’s New Approach To Advertising”.

Julie Bort says, “Yahoo CEO Marissa Mayer has a new plan for generating more ad revenue.

Today she announced two new types of ads: Yahoo! Stream Ads and a new interactive Billboard ad.

This is all part of the big redesign that Yahoo launched in February, Mayer says. That’s when Yahoo changed its front page into a streaming headline format, eliminating several ad units and letting people customize the page in new ways”.

Marissa Mayer Explains Yahoo’s New Approach To Advertising

Business Insider

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